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Rawda Autumn/Winter 2024 campaign — a cream pleated abaya against oxblood architecture
Autumn — Winter 2024

The Hourof QuietLuxury

A wardrobe drawn between dusk and prayer — fluid silhouettes in silk crêpe, pleated organza and tailored wool, cut for the women of the Gulf and beyond.

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A black abaya carried through a sunlit courtyard
Autumn — Winter 2024

Cloth that answers to the light it is worn in.

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NOCturNE

Our winter chapter. Deep crêpe blacks lined in oxblood, hand-pleated organza and undyed linen — pieces made to move from the majlis to the boulevard, and to live far beyond a single season.

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Elsewhere

Worn in the world

The same pieces, away from the studio sweep — in the light and the places they were cut for.

Taupe crêpe against poured limestone — the colour the city turns at four o'clock.
Al Quoz, DubaiTaupe crêpe against poured limestone — the colour the city turns at four o'clock.
Olive twill on cold stone steps. The wardrobe travels further than the weather it was cut for.
Off-season, elsewhereOlive twill on cold stone steps. The wardrobe travels further than the weather it was cut for.
Undyed cotton at the water's edge, where the collection began.
The far coastUndyed cotton at the water's edge, where the collection began.
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In Detail

A crimson lining, turned back at the wrist.
The CuffA crimson lining, turned back at the wrist.
Undyed ivory set against black silk.
The PanelUndyed ivory set against black silk.
Nappa-effect crêpe, with the weight of leather.
The SleeveNappa-effect crêpe, with the weight of leather.
Atelier craftsmanship in Dubai
The Atelier

Cut once, measured for a lifetime.

Every Rawda piece begins on the body. Our Dubai atelier offers private made-to-measure consultations, adapting each silhouette to your proportions, your fabric and the way you move.

From the first sketch to the final hand-finished hem, a single seamstress sees your garment through — a quiet rebellion against the disposable.

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Modesty was never the absence of expression. It is the discipline of saying everything, quietly.
— Rawda, on the philosophy of the house
Campaign · Autumn–Winter 2024

The Nocturne Lookbook

Twelve looks photographed across a single fading afternoon — the full arc of the season, from tailored wool to liquid organza, captured as it was meant to be worn.

  • 01 — 04Tailoring & Outerwear
  • 05 — 08Kaftans & Resort
  • 09 — 12Eveningwear
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The Nocturne lookbook — twelve looks12 Looks · FW’24
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A pale abaya against a whitewashed terrace, the sea beyond
Resort

Made for the coast, and the long lunch.

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The Rawda Letter

First looks, privately sent.

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